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Your Virtual Counselor! Dream Big, Set Goals, Take Action!
The California Career Center. Dream Big, Set Goals, Take Action!

Marketing Your Way to Success

Marketing your way to success is simply selling yourself to a future employer. What can you offer this employer? Review the ten top skills and qualities employers are looking for on the Skills for the 21st Century page in California Career Center. These skills and qualities are strong marketing points and should be discussed in your resume, cover letter, and during the interview process. Consider which skills you already possess and which you want to strengthen.

The job interview is a key opportunity for marketing yourself to a potential employer. To prepare for an interview, write down some ideas for how you’ll respond to one of the most frequently asked interview questions used by employers, "Why should I hire you?"

It helps if you can imagine a real situation so you can consider what the employer needs from you in order for their company to be successful. This is your chance to market yourself!